With an abundant market of products on the internet, we find that we can carry out different business models depending on what we seek to achieve. Two of these types are e-commerce stores and marketplace platforms. In this video, we explain what each one is about and see their different nuances and how they compare. We also study what is the best methodology to apply it to your business. Whatever your choice, it is important that a business has an e-commerce solution that allows it to continue marketing its products even when there are circumstances that we do not control that are affecting the market.