As an industry, E-Commerce has never stopped growing since its big break in 1991 and the birth of giants like Amazon and eBay in 1995. There are general projections about e-commerce sales going up to 4 trillion dollars in 2020 and that surely speaks for itself.
Integrating an e-commerce platform into your business means that the lines of service are being expanded and the demand for products is likely going up and when this happens businesses can usually get overwhelmed by the need to re-adapt to this influx of service requests and they’ll usually hire more crew members they can assign to these tasks when in reality, they don’t have to.
E-commerce is known for being convenient since you can shop anywhere, anytime and the experience tends to be swift and efficient. This has been highly impactful in customer behavior and has changed the way people shop, what once used to imply a commute to a physical location and spending a significant amount of time finding products, comparing prices and going from one store to the other has now evolved to a process we can do from any digital device we own in a matter of minutes.
One way of ensuring that the online shopping experience is swift and convenient for consumers is by utilizing current automation practices. Automation can be applied in almost all work fields and the likeness of it being successful is very high, after all, everyone loves getting things done automatically without having to give it much thought.
If this has never been in your business radar then the road to achieving a comfortable amount of automation might seem a little long, but there are at least 4 implementations we can do to get started:
1. Automate your inventory, this will allow you to create business rules like a stock threshold and when a certain product hits it the application managing the inventory will automatically generate a request for product refills to that provider.
2. Empower your clients to leave reviews, configure emails that will send automatically after a product has been delivered to a customer in which you’ll request them to review the product and the shopping experience.
3. Reduce invoicing time, an automated invoicing tool will make sure that consumers are up to date with their pending or upcoming payments, it will generate and deliver invoices and reminders in the correct time. Users can also click through in the invoice and settle their payment quickly.
4. Remind your customers about their products, if a user adds items to their cart and then appears to have stopped leaving their purchase unattended, an automated email can be configured to be sent after some time has passed to remind them that there are pending items and that they can continue shopping.
Automated e-commerce processes also impulse databases and help to perform smart client segmentation, customer behavior data can be collected and from that, we can create different client lists where we can offer different products depending on the data.
In conclusion, e-commerce is a major industry that all businesses can benefit from and if they put it in to use the right way the benefits are endless. Automation is always a choice when we’re looking for ways to enhance our business operations.
Wondering how to achieve even more with automation? Take a look at Rootstack, learn what else you can do for your business.