Creating and successfully managing a search engine optimization content marketing strategy depends heavily on the marketer or marketing team, however, they are not the only responsible for it to work out.
As a matter of fact, a huge factor that most companies don’t seem to have in mind when creating a SEO campaign is their content management system, also known as a CMS.
If you want your website to rank well on search engines like Google, then you must have a CMS that fully supports and allows you to have a SEO oriented website. That being said, here are the top factors to consider when implementing SEO in a CMS
If you are looking to implement a SEO strategy then your CMS must provide you with the right editing tools to shape and give form to every piece of content you are planning to post on your website.
This means having a potent, easy to understand interface that will allow the writer or marketer to customize the content and make it eligible to be noticed by the search engine algorithm.
To give you an idea of what you should be looking for in a CMS, a basic interface should allow you to do the following things:
Define and edit any titles and subtitles.
Manage the whole structure of the blog or page you’re planning to post.
Implement the necessary keywords and allow you to provide all the necessary metadata that comes with it, meaning the metadata description and keyword tag.
Provide SEO title, tags and content summary
Every page of your website should be accessible by direct links, otherwise it is likely search engines won’t take it into consideration and therefore you won’t be able to rank higher on Google or any other search engine.
This particular factor sometimes comes already included in the CMS, meaning your webpage is accessible, however, sometimes it isn’t, and you should definitely provide a an implementation of the navigation
structure, ensuring there are links to all relevant pages.
This kinda goes hand-to-hand with the previous factors. You see, if you have a content that is appearing on different locations in your website (meaning the same content is being displayed in different pages) it will confuse the search engine and lower your rank.
Make sure your CMS is capable of producing one unique SEO friendly URL for any page of content you publish. This way, you make sure everything in your page is not only accessible but it isn’t duplicated.
We have already quickly mentioned this before, but it deserves to be mentioned again. Meta descriptions in a web page are incredibly important, otherwise the engine might just read any random piece of content from your page that doesn’t really reflect the main point of it.
Last but definitely not least, your CMS should allow your webpage to be displayed in other devices such as phones and tablets, especially in phones. Keep in mind, a huge portion of online visitors come from people browsing the web from their mobile devices, this mean you’ll lost a huge portion of future clients and leads if your webpage isn’t optimized to be displayed in this platform.
A good CMS will have each and every of these factors already included, but a great one will not only have all of these tools but many others that will allow you to take your SEO strategy even further.