Technology has changed the way companies operate over recent years, this includes the hotel industry, which has benefited from solutions and software, such as BPM or Business Process Management, to optimize their processes.
At TechTarget, they explain “Business process management (BPM) is a structured approach to improving the processes that organizations use to get work done, serve their customers, and generate business value. A business process is an activity or set of activities that helps achieve an organization's goals, such as increasing profits or promoting workforce diversity. BPM uses various methods to improve a business process by analyzing it, modeling how it works in different scenarios, implementing changes, monitoring the new process, and continually improving its ability to drive desired business results and outcomes.”
The hotel industry, partly including tourism and related companies, has adopted numerous technologies in its daily processes to increase productivity and have greater satisfaction among its users.
By the beginning of 2022, according to a study published by Statista, the main reasons why the hotel industry used technological services were: improving the experience of its guests, increasing profits, ensuring the future of the company, having a competitive advantage, saving money, and saving time.
This is quite a lucrative industry, Statista talks about this “In 2023, the global hotel market reached over US$4.7 trillion and was forecast to grow to around US$5.5 trillion in 2024.”
Business process management (BPM) solutions can be very beneficial to the hospitality industry, helping to optimize operations, improve efficiency, and improve customer satisfaction. These are some key areas where BPM solutions can be implemented in the hospitality industry:
When selecting a BPM solution for the hospitality industry, it is essential to consider factors such as scalability, flexibility, integration capabilities, and ease of use. Additionally, customizing the BPM solution to align with the hotel's specific needs and processes can maximize its effectiveness.