Bizfit 2016

June 18, 2021

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On Thursday October 6, 2016, we had the opportunity to attend the Panama Bizfit 2016, which focused on several conferences about innovation and businesses in the areas of logistics, finance and SMEs.

The event was attended by personalities like Alejandro Rico, who is the Google Accounts Director of Central American and The Caribbean, who gave a lecture about: "Google: innovation made simple", which stressed the importance of innovation focused on the end user and new trends for the XXI century.

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There was much emphasis on the graphical cycle to achieve "innovation", which reflects the perseverance, motivation and orientation to achieve success.

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To conclude this keynote, Alejandro focused on the fact that solutions and improved marketing strategies should be studied and reviewed by data and analytics in order to advance.

When leaving, he left us with this thought:

"Not only good, but the right management is needed to achieve success"

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After the lunch break, Diana Cruz took the podium, and her track was about finances, with the theme "Customer Experience Banking" and how more and more companies have to be focused on consumer satisfaction, due to the highly competitive market.

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She briefly explained some technological tools found on the market, and how as financial entities must make the most to provide a complete consumer experience.


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The track of Dr. Donal Ratliff, focused on the area of logistics with the theme "How Digital Connectivity and Internet of Things are transforming supply chains and logistics". It was very interesting as it made a summary of the evolution of the sector and the automation to which we have come through the use of technology and tools available, with multiple benefits that go beyond this area, such as:

  • Troubleshooting
  • The development of standards
  • Performance analysis

He concluded that all these advances, in this, and other segments are due to the simple formula:

"Internet + Cloud Computing + The internet of things"

He also pointed out many of the benefits enjoyed today as end users, thanks to the evolution of the logistics sector and the tools that many companies have at their disposal such as:

  • Monitoring vehicles
  • Monitoring of shipments (Ex. FedEx)
  • Monitoring operators
  • Centralized Planning
  • Transport (Ex. Uber)
  • Facilitate international trade
  • Centralize logistics services

The main benefits explained during his lecture based on the logistics sector were:

  • Performance Measurement
  • Planning
  • The control
  • Automation
  • Optimising

This whole set of benefits and tools, enabling the companies with the right technology to take action, plan, anticipate, prevent and resolve.

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The second lecture, and to give closure to the event was the conference held by Dr. Bernard Roth, whose talk was focused more towards the motivational, backing in his book "The Achievement Habit".

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Dr. Bernard, outlined the needs to identify the objectives and the way to achieve them, as this is the most important rule before making any effort to achieve the goals.

He mentioned that many times, we ourselves impose obstacles in our path without realizing it.

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As co-founder of the DSchool in Stanford, he did much emphasis on achieving integration between 2 daily human behaviors in order to achieve success without being part of the herd.

"A fusion between design thinking and analytical thing must be achieved."

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The Bizfit 2016 counted with international personalities who left us ideas and think about how to innovate, how to stand out from the competition and provide our users/customers the added value and differentiator.

Congratulations to Capatec for such an event and we in Rootstack will continue to participate in this kind of events, as to complement our professional development and growth as a company.

With the Panama Devconf 2017 just around the corner, we hope to continue to promote, develop and strenghten the technology community in the country.

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Daniela Geretti and myself will say goodbye for now, but hopefully soon will share other information about similar events.