Why should we do A/B testing?

Why should we do A/B testing?

The level of conversions depends on the page that receives our visitors, so it is important to apply A/B testing practices on the homepage because this way we can make decisions based on real data on visitor behavior and avoid making uninformed decisions. In this video we explore the concept of A/B testing, how we can prepare for it and what can we use. A/B testing allows us to make accurate and efficient studies of our marketing strategy on the website, in addition to that optimizations can be elaborated quickly, driving our conversion level.