Rootstack understands the challenges car dealers face in today's market. With technology and consumer buying habits increasingly shifting to digital realms, dealers that can harness digital capabilities have several opportunities to increase growth. At the same time, those who fail to adapt will be left behind. We know that traditional and digital business practices must work together to ensure business success. Our digital solutions complement and enhance the best processes of our automotive industry partners.
Car dealers understand the importance of maximizing the value of their CRM. Rootstack, having developed its own proprietary CRM, has vast expertise in this field. We can help clients extend their CRM’s value by integrating data sources like marketing dollars per lead source to help owners and managers see precisely how the money they spend on marketing translates into vehicle sales.
Also, Rootstack understands that within a dealer's inventory, not all cars are the same. We can easily customize a website to support each company’s business rules. Our custom web solutions enable dealers to promote, for example, vehicles with high gross margins easily or scenarios when the Days Supply in Inventory exceeds a set threshold. Besides, Rootstack can also ensure a website puts each company’s best digital foot forward with responsive design, clear Calls to Action (CTAs), and the best communication tools to make it easy for customers to get in touch.