What is an AMP? Do I need it in my company?

June 18, 2021

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Many companies focus their resources and goals on improving the user experience by building long-term relationships through smart tools.

This time we will talk about the latest innovation of Google: AMP

¿What is an AMP, what is it for and how does it help my company?

What is it?

Accelerated Mobile Page (AMP) is a Google open source initiative that aims to improve the speed of loading website on mobile devices.

If your site is made up of multiple news, blogs, images, videos or other dynamic content, this solution is right for your company.

It fits in a very light and simplified version of each site avoiding the user to leave the site by a slow load of the page, complicated designs, very loaded content or waiting more than 4 seconds in which a Image of an Ad is loading to see a selected news or video of a site.

Many companies have already implemented this new initiative: The Washington Post, The New York Times, BBC, BuzzFeed, among others.


What is it for?

Today, more than 3 billion people worldwide use the Internet and 80% of them access from mobile devices. (Smart Insights)

It is not a number that can be overlooked and to convince you even more of the AMP we bring you some benefits that has the implementation of this new technique.

  • Improves performance
  • Optimize loading times
  • Improves user experience
  • Automate content
  • End-user focused
  • High performance sites
  • Improve SEO positioning on mobile
  • Increase site traffic
  • It is open source

How does it help my business?

The AMP project has short time in the market but has been successfully implemented and a long project growth is expected.

The objective of this initiative is to simplify times so that when developing a site, the AMP is implemented and the loading times are almost immediate in mobiles increasing the traffic in the website.

It would achieve an excellent positioning SEO, to have a minimum time of load would appear in the first lists of organic way in mobiles.


At Rootstack we focus on the design, development and implementation of quality web and mobile projects in order to make our customers more efficient and a model in their industry.

Do you need personalized advice? Contact us