Your company and insurance millions more businesses went through the phase of managing customers and contacts on paper. Yes, on paper. In notebooks, folders, forms that were accumulating in cabinets that in the end no one could find or decipher. Analyzing this situation, the technology industry was adapting to this reality and began to offer different software to manage clients, with CRM being the “jewel in the crown”.
A CRM (Customer Relationship Management) refers to a platform that allows you to manage from a single place all the relationship that a company has with its customers, leads, as well as detect future sales opportunities. This allows you to organize and streamline the work of the sales and marketing team, which is a perfect opportunity to bring both teams together.
Salesforce has become one of the most demanded CRMs in the industry thanks to the functionalities it offers companies, in a clean environment and an intuitive interface that is easy to learn to use. Through this platform, companies will be able to attract more buyers using personalized marketing, gaining more customers also by knowing their needs and offering them personalized offers.
But of course, even though Salesforce is powerful software, you also have to be very aware of the technology partner that will help you implement this solution. The engineers who work with this CRM must have certain skills and tools so that the implementation is efficient and there are no problems with the adaptation of the company team that is going to use it.
Mainly, it is responsible for everything related to the configuration and customization of Salesforce according to the needs that arise from users, enhancing the graphical interface and guaranteeing the correct functioning of the entire platform itself.
Although technical skills are important in a Salesforce developer, so-called “soft skills” are essential in this role as well. For example, the communication skills of this professional, who knows how to express himself clearly and assertively, is highly valued.
No matter how expert you are in Salesforce, if you do not know how to communicate with your work team, this will generate conflicts and problems in the development of projects. "As a Salesforce developer, you will work with other engineers, developers, and stakeholders with varying levels of knowledge of the platform. As such, he will still have to collaborate effectively to create quality solutions".
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