Nothing disappoints customers more than poor communication with the company they are trying to contact. It has happened to all of us that we enter a store's website, we see a product that we like and, when we have a question, there is no one to answer it immediately. They just offer an email that no one checks or a phone number that hardly anyone answers.
These types of situations create a terrible user experience since that person who is interested in your product will feel neglected, unimportant. This represents a valuable lost sales opportunity for the company. For this reason, tools such as chatbots have increasingly become an important part of business and commercial communications, with MessageBird being one of the most used today.
A chatbot is a software that is designed to interact with humans and have a conversation with them in real-time while answering the questions that these users ask them. Previously, this chatbot was programmed with the most relevant information, data that it uses precisely to respond to users' concerns.
"It is a computer program that simulates and processes human conversations (whether written or spoken), allowing humans to interact with digital devices as if they were communicating with a real person," emphasizes Oracle on its website, one of our partners.
There are different types of chatbots, with different levels of complexity and sophistication. Just as there are platforms that can be programmed to respond to the most basic concerns of users, such as inquiries about the hours of a store or questions about the services offered by a company, to offer a much more personalized service.
MessageBird is one of the platforms that has recently gained the most ground in terms of chatbots. It was born a decade ago in the Netherlands, but thanks to its effectiveness its implementation has spread throughout the world. "Improve experiences at every step of the customer cycle, empower every interaction from personalized support and tailored notifications, to optimized authentications and video meetings", describes the company about what this tool offers.
For every business need there is a chatbot modality that adapts. In the case of MessageBird, it offers several options:
It works as follows: it is a single-channel customer support and retention platform that, as its name implies, brings together all the communication channels that the company has. That is, from a single interface, the administrator can view messages received from WhatsApp, Telegram, Facebook Messenger, among other messaging services. This makes it possible to streamline customer service and resolve their requirements in a timely manner.
It makes data management much easier between all the organization's platforms. Enables specific flows so that the administrator can have the data they need when they need it. The company using the Flow Builder can automate any workflow.
It is a platform for video meetings that can be started with just one click. It allows offering a more personalized experience to customers, solving their doubts not via text messages but by video call. MessageBird even allows you to schedule these meetings on a calendar. This meeting is encrypted, so the data security is shielded.
It offers the possibility of inserting a multichannel chat widget, by means of which the client can communicate with the company through different channels such as WhatsApp, Facebook Messenger or a telephone call, for example. The advantage of MessageBird Chat is that, although they are different communication channels, they are all united in the same platform, which is that of the administrator.
The main benefit a company gets from implementing a chatbot on its website is that it will immediately improve communication with its customers. There will be no more delays or unnecessary waiting for the response to a concern, since with the MessageBird chatbot the person will be able to know at the moment what they need to know.
At Rootstack, we are experts in chatbot solutions, backed by our +10 years of experience, with +200 clients and +300 projects successfully completed. Do you need to know more about how a chatbot works? Contact us and let's talk today!