In recent years, mobile applications have acquired great importance in the market. Statistics show that already in Google Play and Apple Store there are more than three million apps.
That is why in Rootstack we want to show how important it is to understand the advantages that mobile applications can bring to companies:
Presence: Every day there are more users who execute transactions from their smartphone with a mobile app, the company’s brand will be there, contributing to their presence in the minds of consumers.
Availability: By having an app on the Smartphone or Tablet of your customers, it will be more accessible when needed. Unlike a website that involves opening a browser and searching the site.
Innovation: With a mobile app you will speak a young and innovative language that you can take advantage of by displaying a modern and innovative image.
Differentiation: There are many businesses that have decided to create your application. However, by implementing the appropriate mobile application, it will be possible to position and differentiate from the competition.
New service channel: Mobile applications can become a good channel of communication between companies and their customers. Instantly and from anywhere, users can access all the information of the brand, as long as they have a minimum Internet connection.
No doubt companies need to implement a mobile app because it is the ability to participate with their customers in real time, according to the location, the schedule and their tastes, providing the opportunity to create a profile and respond under it.
In addition, your App will be seen by many more people in different application stores such as App Store, Google Play, among others. App stores have millions of searches per day. This fact will make your company appear in the organic searches carried out from mobile devices and will also contribute to the image of the company.