One of the most popular terms in the marketing world today is undoubtedly SEO. They all recommend optimizing SEO, adjusting the SEO of the website, or creating SEO content for the blog, for example. But beyond being the term of "fashion", what is SEO and why is it so important for the success of e-commerce?
The digitization of life ceased to be part of the future to constitute the present that we are living today. If you went to a store several years ago and bought a certain product, it was almost always on the recommendation of a friend or after seeing an ad in the newspaper. Now, absolutely everyone looks for references on the Internet before buying anything. And at that stage is where SEO comes into play.
Its acronym stands for Search Engine Optimization and refers to the optimization of web pages so that they have a better performance and achieve optimal positioning in Google searches, the main search engine today. For example, that e-commerce that has optimized SEO will appear first in the search results, compared to that that is not optimized, since Google will reduce its priority.
“Search engine optimization (SEO) is often about making small changes to different parts of a website. When you look at them one by one, these changes can seem like tiny improvements; however, when combined with other optimizations, they can have a significant impact on the user experience and on the performance of a site in organic search results, "Google explains in its guide to SEO for beginners.
An essential aspect during the SEO optimization of an e-commerce is the users. Yes, you have to take into account the search patterns they have, their behavior and preferences, because all optimization must be based on that data.
“You should keep your users in mind both when designing your website and optimizing it because, in both cases, your goal should be to improve their experience on your website. Some of these users are search engines that help other users discover your content. SEO consists precisely in making it easier for these search engines to understand and present the content ”, adds Google in its tutorial.
There are several technical aspects that you can apply to improve the SEO positioning of your e-commerce and that users find your company's website quickly:
It consists of confirming to Google who is the owner of the website and who operates it. Once this registration is completed, this tool allows the company to see which are the keywords and content with the best performance on the website, what is the scope of the publications and how many clicks / impressions have been achieved in a certain period of time. With this data, you can get an idea of the most effective content for your website to reinforce your strategies for the future.
Having updated data as basic as the name and logo of your company, the address and the telephone number, are decisive for the SEO positioning of your e-commerce in Google. "You can modify this information and offer additional details about your site to get greater coverage and more recognition in search results," emphasizes the company in its guide on SEO. Thanks to the update you make in Google My Business, your business information will be displayed on Google Maps and even in the Google information panel.
One aspect that can never be overlooked in SEO is keyword optimization. All content published on your e-commerce website must contain keywords related to the things that your target audience searches the most on Google. Content marketing is based on that: on creating content based on the search patterns of users, so that they reach this content faster in an organic way.
The world of SEO optimization is very broad, we know that experts are not made in a day. But the information that we have just explained helps you to begin to understand this universe a little more, so that step by step they begin to improve the performance of your website on the Internet.